She’s owner of one of the best Facebook Messenger bots we’ve seen. She uses it to allow users to use their camera try on her collection of sunglasses to see whether or not they would suit them. Victoria Beckham is one of the few people to embrace augmented reality as part of her chatbot, and the results are seriously impressive. You should also offer multiple opportunities to end the conversation if they aren’t interested.
Try asking questions to see if they are interested and wish to continue. With broadcasts, it’s important not to bombard people with information but to engage them in a conversation. You can use broadcasts to let customers know about important business news you think they will find interesting, to offer them content that they may find useful such as a blog which will draw them back to your website, or to ask them if they want to be made aware of future product launches and information. Once again, make sure that these aren’t too sales orientated and send them out sparingly – no more than once per week. There are many useful ways to use these to draw attention back to your brand and increase customer lifetime value and the likelihood of future conversions. Send broadcasts to subscribers to increase your customer lifetime valueĪs well as your standard bot conversation, you can send out ad hoc broadcasts to your subscribers. Not only does the relaying of accurate and precise information play to your favor, but by providing an immediate response you are reducing the chances of these people sourcing an alternative supplier or buying from someone with a quicker response rate.Īnd a bonus perk: By getting a bot to request information from customers you are also pre-qualifying them before spending human hours on getting the details.īurberry provides you with the option to browse its products in both the menu and the conversation. The easiest way to do this is to offer multiple choice responses that gradually narrow down to a specific question.īy ensuring that you are providing high-quality answers, potential customers can quickly and easily decide if they wish to purchase your products or services. When building your chatbot, make sure you take into consideration FAQs sent to your business and provide a means through which people can quickly find answers to them.
Providing excellent customer services is crucial to upping your conversion rates and sets you apart from the competition. The first way to use Messenger chatbots to increase conversions is obvious: Through the use of automated messaging, you are guaranteed to provide potential customers with an immediate response to any questions they may have.
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